Monday, November 20, 2006

We are making progress on the Organization Package which will allow organizations to use our credit card marketing program to generate revenue. I can't really say much more as we are still testing out some program elements, but stay tuned.

You have hopefully heard our message "Always Be Training" and now I would like to supplement that with another, "Always Be Prospecting". You should constantly be thinking about people that you can develop into qualified leads. Go beyond just sending a impersonal e-mail to your list of contacts by picking up the phone and setting up further discussions. Ours is a relationship driven business, the more successful you are at developing relationships the more successful you will be in Family and Friends Financial.

E-mail is a powerful and efficient tool for staying in touch, but its effectiveness wanes daily. With the proliferation of spam/junk e-mail, and spam filters e-mail should not be the only tool you use. So pick up the phone, set up some meetings and build your business to the next level. Spend time really qualifying your leads and developing your personalized pitch and watch your success rate skyrocket. Remember we have three main communications to convey to potential prospects: credit cards, income opportunity, and free membership. Go into the meeting with your approach mapped out and be prepared to change course based on the immediate feedback that you receive. Personal marketing has always been and will always be the most effective. Good luck and Happy Thanksgiving!


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